Why Your Church Needs a Purple Cow Ministry

Is your congregation engaged in “purple cow ministries”? In 2002, Seth Godin published his best-selling book, “Purple Cow: Transform Your Business by Being Remarkable.” This marketing book emphasized that to be successful it was important to...

Why You Can’t Communicate Enough to Your Church

Lack of communication is often a leading issue in church conflicts. As a resource minister for American Baptist Churches of Indiana and Kentucky, I was occasionally called in to address church conflict. While there were many reasons for the various conflicts,...

Why Your Sermon Must Differ From Fake News Sites

There is a lot of useless information out there. Fake news sites publish fake stories and place them on social media where many of them quickly go viral. Because they confirm what people want to be true (or affirm what they already think), they share them with others,...