by Cliff Vaughn | Jul 19, 2004 | News
Corporations may no longer have to guess which marketing campaigns will click with our brainwaves. They may know—because science will tell them. A controversial new field called “neuromarketing” is attracting the attention of consumer rights advocates, who...
by Cliff Vaughn | Jul 14, 2004 | Opinion
Tom Hanks is perhaps the most daring actor of his generation: He thought people would watch a movie about a man stranded on an island. He was right. “Cast Away” grossed more than $230 million. That’s incredible, especially seeing how his co-star was...
by Cliff Vaughn | Jul 9, 2004 | News
Nine writers earned $115,000 in prize money for scripts that “entertain and enrich” at yesterday’s Humanitas Prize luncheon. More than 350 writers, directors, producers and movie industry executives gathered in Los Angeles for the 30th anniversary of...
by Cliff Vaughn | Jul 8, 2004 | News
Flags are back at full-staff now a month after Ronald Reagan’s death June 5, but the push for a piece of history continues … on eBay, where folks are buying and selling items from the 40th president’s funerary rites. The online auction site eBay, based in...
by Cliff Vaughn | Jul 7, 2004 | Opinion
“Fahrenheit 9/11,” the latest opus from guerilla filmmaker Michael Moore, is indeed what it has been cracked up to be: a full-on body slam of George W. Bush. That fact noted, it’s still worth determining what value the film may possess (though raking...